Although slightly constrained by the inaction of FIFA and the AFC, the FFA has the opportunity to lead by example by using post match reviews, akin to the AFL and NRL example, to make diving a punishable offence should the referee's miss it during the match.
While the FFA's judicial review process has been used for major incidents following a review of its procedures last year, the governing body needs to use this procedure regularly for this cause for two reasons.
Firstly and most importantly, the FFA needs to be seen taking action and attempting to stamp diving out of the game.
Diving, simulation, whatever you want to call it, is the biggest blight on the code, by a farmer's mile, and it impacts on the leagues ability to reach a greater audience in a country raised on a diet of biff and barge within our own codes.
While this blight may not significantly impact the larger leagues such as the EPL, for the likes of the A-League, battling as it is for attention in a crowded sporting market, it damages the product to a greater degree.
Secondly, the tribunal process has the added benefit of giving the league added exposure, something extra for the media to report on, analyse and discuss.
The AFL for example has a weekly routine that suits the mainstream presses need to fill up the back pages - match reports, fallout, tribunals, injuries, teams, previews, then repeat the following week.
There is never a shortage of things to report on or debate.
Controversy is sadly what the mainstream press thrive on so why not make players liable for their on-field actions with a tribunal process specifically targeting divers?
Meanwhile, A-League clubs have been busy launching their new strips for the upcoming season with stripes at Perth and Wellington among some interesting new designs.
Thankfully there is now some divergence in design between the teams.
It's long overdue.
But thus far Adelaide, Wellington and North Queensland don't have major sponsors adorning their shirtfronts.
While it may make the shirts more aesthetically pleasing (not the case for the Fury, nothing can help improve that design), it's a concern for the bean counters and the economic health of the league.
Times are tough and the fallout from the global financial crisis is still being felt hard.
Thankfully there has been more traction in the media leading into this season with the visit of EPL teams and the intrigue surrounding the two new sides, but, with some teams already needing the FFA to help keep them going, these are worrying and challenging times for a league still in its infancy.
The A-League can't afford another lull in crowd figures to start this season as it did last year just as it can't afford to be seen doing nothing about diving.
Originally published at The Roar, click view for more information