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Trent Reznor: Advice to Young Artists
Trent Reznor: Advice to Young Artists

Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear your work. Word of mouth is the only true marketing that matters.

To clarify:

Parter with a TopSpin or similar or build your own website, but what you NEED to do is this - give your music away as high-quality DRM-free MP3s. Collect people’s email info in exchange (which means having the infrastructure to do so) and start building your database of potential customers. Then, offer a variety of premium packages for sale and make them limited editions / scarce goods. Base the price and amount available on what you think you can sell. Make the packages special - make them by hand, sign them, make them unique, make them something YOU would want to have as a fan. Make a premium download available that includes high-resolution versions (for sale at a reasonable price) and include the download as something immediately available with any physical purchase. Sell T-shirts. Sell buttons, posters… whatever.

Don’t have a TopSpin as a partner? Use Amazon for your transactions and fulfillment. [www.amazon.com]

Use TuneCore to get your music everywhere. [www.tunecore.com]

Have a realistic idea of what you can expect to make from these and budget your recording appropriately.

The point is this: music IS free whether you want to believe that or not. Every piece of music you can think of is available free right now a click away. This is a fact - it sucks as the musician BUT THAT’S THE WAY IT IS (for now). So… have the public get what they want FROM YOU instead of a torrent site and garner good will in the process (plus build your database).

The Beastie Boys’ site offers everything you could possibly want in the formats you would want it in - available right from them, right now. The prices they are charging are more than you should be charging - they are established and you are not. Think this through.

The database you are amassing should not be abused, but used to inform people that are interested in what you do when you have something going on - like a few shows, or a tour, or a new record, or a webcast, etc.

Have your MySpace page, but get a site outside MySpace - it’s dying and reads as cheap / generic. Remove all Flash from your website. Remove all stupid intros and load-times. MAKE IT SIMPLE TO NAVIGATE AND EASY TO FIND AND HEAR MUSIC (but don’t autoplay). Constantly update your site with content - pictures, blogs, whatever. Give people a reason to return to your site all the time. Put up a bulletin board and start a community. Engage your fans (with caution!) Make cheap videos. Film yourself talking. Play shows. Make interesting things. Get a Twitter account. Be interesting. Be real. Submit your music to blogs that may be interested. NEVER CHASE TRENDS. Utilize the multitude of tools available to you for very little cost of any - Flickr / YouTube / Vimeo / SoundCloud / Twitter etc.

If you don’t know anything about new media or how people communicate these days, none of this will work. The role of an independent musician these days requires a mastery of first hand use of these tools. If you don’t get it - find someone who does to do this for you. If you are waiting around for the phone to ring or that A & R guy to show up at your gig - good luck, you’re going to be waiting a while.

Trent Reznor is an American musician. Reznor is the founder and main creative force behind the industrial rock band Nine Inch Nails

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Over Indulgent Architecture - by Alex Slater
4 aug  |  At what point did the business of education eclipse the education of business? This question was until recently rhetorical, however, thanks to the University of Technology’s latest proposed development it is becoming apparent that educational facilities would rather invest exorbitant amounts of money into establishing prestige than aiding staff and students alike. According to Ross Milbourne (UTS vice-chancellor) the $170 million, twelve storey act of self indulgence will be “the most significant piece of architecture in Sydney since the opera house”.

Naturally the building will include an intricate system of “pulsating” LED lights (a nod to the unforgettable Beijing ‘Water Cube’) so far the only part of this project “pulsating” is in the sweaty palm of Ross Milbourne enjoying a fit of masturbatory ecstasy.  . . read more

Financial Talking Heads Explode
28 may  |  Financial Talking Heads Explode, Jeff Macke rants on CNBC.

Watch this meltdown as it happened live on tv, I think most of the people watching CNBC were probably confused as hell...

I was at first, but I caught on quick, the bottom line is everything you see happening around you is an illusion, kind of like everything you learned in school...no value except in this crooked system which is now breaking down.  . . read more

RIP! A Remix Manifesto
1 jul  |  Filmmaker Brett Gaylor explores issues of copyright in the information age, mashing up the media landscape of the 20th century and shattering the wall between users and producers.

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Ben Folds serenades Chat Roulette
24 may  |  Ben Folds serenades Chat Roulette . . read more
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21 dec  |  Neural - new media art, electronic music and hacktivism . . read more
Kutiman, Big Media, and the Future of Creative Entrepreneurship
18 mar  | 

So amazing, so illegal. What are we going to do with you, future?

That's my pal, Jonathan Coulton, remarking on the disruptively talented Kutiman, who has made an astounding series of YouTube video remixes that's lighting up the web and (one imagines) generating a lot of wood amongst our nation's libidinous entertainment litigators.

Here's Kutiman's "The Mother of All Funk Chords" (link includes credits for each video):

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How #iranelection became the place to see the Twitter revolution
18 jun  |  The fact that the likes of Facebook and Twitter, are playing a vital role in communicating dissent in the aftermath of the Iranian presidential election should not be surprising. Despite the western world seeing Iran as something of a closed society, the second language of blogging on the web is Farsi, with some reports suggesting that there are 700,000 bloggers in that language.

This is a computer-literate society, and as the BBC reported this morning on the Today programme, the demographics of those who have taken their dissent out on the streets who how to make their voice heard on the web too. Among the keenest protesters are well-educated and westernised young people who have active on the internet for years now.

What the web has provided is a means to provide near real-time and unfiltered information to pour out of Iran. Twitter in particular has been a focus for those want the absolute latest news. After an initial fight amongst users about what Twitter feed people should follow for the latest on Iran, most are now using the #iranelection tag to send in their tweets.

Some have clearly being using the micro-blogging service to try and organise protests. “After yesterday million-large protests, continue your peaceful protests today in Tehran at Valiasr Street 5pm TELL EVERYONE,” wrote one Twitter user this morning.

Initially, reports from Tehran straight after the election suggested the authorities had tried to interfere or had disabled access to some sites, like Twitter and Facebook, and even blocked SMS text messages, a preferred medium of communication amongst young Iranian. Reporters Without Borders said that ten or so pro-opposition websites were censored in the aftermath of the election results being announced. Under such conditions, Iranian hackers reportedly help to keep channels to access the web open and even took down Mr. Ahmadinejad's website in an act of sabotage.

In this context, it is easier to understand some of the debates that are raging on social media sites. Some Twitter users complained that the #iranelection feed was being watched, filtered and censored by the Iranian regime. As that rumour began to spread, others said this was a deliberate misinformation trying to make people wary about using Twitter.

Despite all of this, the #iranelection feed has been amongst the most popular Twitter feed for the past days. Seeing this unprecedented surge of interest, Twitter announced yesterday that it will change the times that it would take down the site for maintenance. Twitter moved the downtime to the middle of the night Iran time, with founder Biz Stone explaining that they were recognising “the role Twitter is currently playing as an important communication tool in Iran.”

The revolution may not be televised in Iran, but it may well be tweeted.

[via Times Online]  . . read more

SeeqPod
11 feb  |  Playable search results . . read more
blogs   100words
 
By Sean Maguire

Obama 'ends' the Iraq war while body bags continue to pile up, Tony Blair weeps for the dead but refuses to apologise, Australians continue to fight in Afghanistan to secure a shaky government while Australia's shaky government fights for relevance.
 
With even our most inspirational politicians failing us, what is the point in having the audacity to hope?

Can we still be stupid enough to believe our problems will be magically solved for us?

And with the world stagnating in war, environmental collapse and economic inequalty has there ever been a better time for anarchy?