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For PETA, Women Have Their Uses

For PETA, Women Have Their Uses

PETA has a new flash game in honour of American thanksgiving called, Cooking Mama, Mama Kills Animals. Once again women are used as objects to prove a point.  Mama is a bad, bad, bad, girl because she is feeding her family animal flesh.  

Just look how bloody and violent the main image is.  Isn't it interesting that the males that will be consuming this food are conspicuously absent for the shame ritual. Good wives and mothers are the only ones that need to be morally convicted.

image Just look how sweet and happy she is now that she has been converted from a bloody killer.  It's amazing how well bullying and demonizing works isn't it.

PETA claims that is is not about sexism but at every opportunity they use patriarchal tactics to exploit or control womens behaviour or bodies.  Of course the turkeys are dying yearly because it is the evil women who refuse to stop feeding their families flesh. 

The only way to make PETA happy is by being a good girl;  an obedient slave to the cause.  If you are a lowly house frau, your role is to fight in the kitchen; never mind that placing all women in the kitchen is the goal of patriarchy.  Look at the lovely green tofu apron you'll get to wear.  At least the house frau is allowed to keep her clothes on.

image

Young attractive white women like Kristen Johnson have other uses.  Yeah their "hot bodies" could not be allowed to swelter in a kitchen green apron or not, when they could be displayed for male consumption.  Of course people will stop and look, she's naked, but how many will then turn and head straight for the butcher shop at the first craving for a burger.  Yes these ads get your attention but they only do so because of the sexualization and not the message.  Showing someone a bare ass and a nice set of breasts does not make them into a vegetarian.  PETA has increasingly shown no conscience when it comes to respect for women, or the roles that they place us in. 

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So, I read today that the designer of Mattel's Barbie doll was obsessed with sex. Seriously? We need a book-length study to tell us that?

We in the land of feminist academics have been teaching the pernicious sexual politics of Barbie for years. The breasts that defy gravity, the hair, the long, long legs and of course the cruel, nipped in waist. Oh, don't forget the tiny clothes, the f*ck-me pumps, not to mention the well-equipped kitchens in every Barbie Dream House. The message of Barbie seems unambiguous to me.

Still, many students (and not a few colleagues) consistently resist seeing Barbie as a miniature sex toy, claiming instead that the doll was a good role model for little girls. (One could, after all, purchase a Barbie doll dressed as a doctor.) Or claiming, equally untenably, that toys had no impact on their ideas about gender roles or their own sexuality.

These students, mostly women, want to rescue Barbie, to protect their own childhoods from academic interrogations of pop culture and what those interrogations might reveal. That's understandable. Yet, many of these same students sit in my class pouring out of tank tops, squeezed into low-rise jeans, or tugging on mini-skirts so short they are nearly impossible to sit down in. That is, dressed like Barbie.

It's an experience I regularly have as a feminist critic of popular culture: a media event, book or news story demonstrates that I'm not wrong, my ideology is not based in "over analyzing," "hyper sensitivity," or "reading too much into things" (the three most common criticisms feminists tend to encounter). It's disappointing, frankly, to stumble so often upon evidence of society's sexism and to keep having to explain that it's there. Disappointing that Barbie was so obviously a sexed-up, misogynist, bad idea for little girls and to realize how thoroughly our culture embraced the toy anyway.

So, here we are again. Feminists were right: no one but a sex-obsessed man with a perverse idea of female anatomy would create a female toy like Barbie. And, as is too too often the case for feminists, being right isn't something to celebrate.

Dr. Bean is an Associate Professor of English at Marshall University, specializing in Gender Studies, Film and Drama. She is the author of "Post-Backlash Feminism: Women and the Media Since Reagan/Bush" (McFarland & Co. 2007). She hosts a blog on mid-life and feminism at kelliebean.com.