Make this my home page
More buttons
Best of the Day
Page
Turn off that Wi-Fi network - it's disturbing our chakras.
Video

Hot For Words: Lollipop

Blog
Innocent Spam
Game
EA SPORTS Complex on PlayStation Home
Art
Kinetic sculpture is a cross between art and engineering.
Cool tools
Hot links
Dadaist deconstruction of new media, as a flash game.
Everything you need to know about microscopic water bears
News for nerds
For lovers of the Green Fairy
Stories and art from Australia's Yolgnu people
Australia's best science fiction author
Did the earth just move?
Don't discount journalism
Novelist and comic book legend's homepage
Searchable history of the internet
Exposing systematic torture in Iran
Museum of science fiction, utopia and extraordinary journeys
The real story of christianity
Image bookmarking
Developing tech to get the internet to its full potential
The Living Room Candidate

The Living Room Candidate

"The idea that you can merchandise candidates for high office like breakfast cereal is the ultimate indignity to the democratic process."
-Democratic candidate Adlai Stevenson, 1956

"Television is no gimmick, and nobody will ever be elected to major office again without presenting themselves well on it."
-Television producer and Nixon campaign consultant Roger Ailes, 1968

In a media-saturated environment in which news, opinions, and entertainment surround us all day on our television sets, computers, and cell phones, the television commercial remains the one area where presidential candidates have complete control over their images. Television commercials use all the tools of fiction filmmaking, including script, visuals, editing, and performance, to distill a candidate's major campaign themes into a few powerful images. Ads elicit emotional reactions, inspiring support for a candidate or raising doubts about his opponent. While commercials reflect the styles and techniques of the times in which they were made, the fundamental strategies and messages have tended to remain the same over the years.

The Living Room Candidate contains more than 300 commercials, from every presidential election since 1952, when Madison Avenue advertising executive Rosser Reeves convinced Dwight Eisenhower that short ads played during such popular TV programs as I Love Lucy would reach more voters than any other form of advertising. This innovation had a permanent effect on the way presidential campaigns are run.

View the pageGo back to previous pageLeave some feedbackPrint this pageEmail link to friendsBookmark in del.icio.usAdd to Stumble ThisAdd to your favourite bookmarksDigg this article

Tags

 

Related Stories

   
Next

So, I read today that the designer of Mattel's Barbie doll was obsessed with sex. Seriously? We need a book-length study to tell us that?

We in the land of feminist academics have been teaching the pernicious sexual politics of Barbie for years. The breasts that defy gravity, the hair, the long, long legs and of course the cruel, nipped in waist. Oh, don't forget the tiny clothes, the f*ck-me pumps, not to mention the well-equipped kitchens in every Barbie Dream House. The message of Barbie seems unambiguous to me.

Still, many students (and not a few colleagues) consistently resist seeing Barbie as a miniature sex toy, claiming instead that the doll was a good role model for little girls. (One could, after all, purchase a Barbie doll dressed as a doctor.) Or claiming, equally untenably, that toys had no impact on their ideas about gender roles or their own sexuality.

These students, mostly women, want to rescue Barbie, to protect their own childhoods from academic interrogations of pop culture and what those interrogations might reveal. That's understandable. Yet, many of these same students sit in my class pouring out of tank tops, squeezed into low-rise jeans, or tugging on mini-skirts so short they are nearly impossible to sit down in. That is, dressed like Barbie.

It's an experience I regularly have as a feminist critic of popular culture: a media event, book or news story demonstrates that I'm not wrong, my ideology is not based in "over analyzing," "hyper sensitivity," or "reading too much into things" (the three most common criticisms feminists tend to encounter). It's disappointing, frankly, to stumble so often upon evidence of society's sexism and to keep having to explain that it's there. Disappointing that Barbie was so obviously a sexed-up, misogynist, bad idea for little girls and to realize how thoroughly our culture embraced the toy anyway.

So, here we are again. Feminists were right: no one but a sex-obsessed man with a perverse idea of female anatomy would create a female toy like Barbie. And, as is too too often the case for feminists, being right isn't something to celebrate.

Dr. Bean is an Associate Professor of English at Marshall University, specializing in Gender Studies, Film and Drama. She is the author of "Post-Backlash Feminism: Women and the Media Since Reagan/Bush" (McFarland & Co. 2007). She hosts a blog on mid-life and feminism at kelliebean.com.