So, any of you lurkers wrinkling your nose or rolling your eyes at my objection to the ad depicting a young "HAWT CHICK" with the tagline "Organ donation is probably your only chance to get inside her" is over-reaction? That it's "just an ad", that guys don't really think like that? That it's just fun and games?
Well, go read this.
- One third of boys believe "it's not a big deal to hit a girl".
- One in seven thought "it's OK to make a girl have sex with you if she was flirting".
- 350,000 girls aged between 12 and 20 – one in seven – had experienced sexual assault or rape.
- Almost one third of girls in Year 10 had experienced unwanted sex.
While I don't know the details of how the study was conducted, it found that one in seven boys thought it was ok to foce a girl to have sex if she'd been flirting.
The ads aren't produced in a vacuum. I'm not going to spend forever pondering chicken and egg, suffice to say there are connections. You have teenage boys exposed to violence towards women in their home, boys having attitudes like this, you have advertising that plays into it, you have a culture of disrespect for women...and the result? That one in four women will be raped, women will be held responsible for ‘preventing' themselves being raped, as if the onus is on us, men will do jackshit, and society will continue to perpetuate disrespectful shit about women and not take rape seriously.
Go on, tell me I don't have a sense of humour, I dare you.