Carlsberg has cornered the market in clever advertising and the attached video is no exception. This time, though, they have taken it a step further and have gone to the terraces.
The football terraces of a non-league match in the UK are the scene for this most fantastic piece of advertising. This is simply must watch stuff. It might not make you want to buy their beer, but it will raise a wry smile. That is guaranteed.
In fact you could watch it several times over and not have a hangover... safe drinking!
Calrsberg is one of the world's oldest and best known breweries and their history is an interesting and rich one (both culturally and financially). Their website looks like this, but don't bother visiting it! Just watch the video again.
As they say in those parts of the world: "Skol!" Which ironically was the name of a now defunct lager sold in England, which tasted like toenail and horse-piss stew.